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About Sally Edwards
Sally Edwards, MA, MBA is one of America’s leading experts in business,
exercise science, and lifestyle living. She is the innovator behind the
Heart Zones® Training proprietary and branded training system. Since
1990, she serves as the National Spokeswoman for women's triathlons including
the TREK Women’s Triathlon Series™, the crown jewel of the sport
of triathlon. She has completed over 50 marathons and almost 200 triathlons
winning the former and volunteering to finish most as the “final finisher”
so that no other woman has to finish last. Sally at heart is an entrepreneur.
Having founded a half-dozen businesses, she knows how small businesses
work (and don’t work). Her expertise comes from both extensive business
experience coupled to the art of being successful at starting, growing,
and selling some of he companies. Currently the CEO of Heart Zones®
USA, she travels and licenses her businesses to individuals and corporations
around the world. As the head of The Sally Edwards Company™, she
is a professional speaker delivering the message of how to live like HAL™,
Healthy Active Living™.
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