[Sally Edwards]

Naming conventions are important. I started the Heart Zones company some 3 decades ago after I made the sale of my first company that I co-founded, Fleet Feet way back in 1993. At that time, I had become an avid heart rate aficionado using the wearable to win races, train smarter, and develop a zone training methodology that I latter was awarded the first Federicos patent for a cardiovascular training system.

My favorite muscle is the cardiac muscle — the heart. My favorite training methodology is zone training (created herein). Putting the two together was the best way that I could conceive to share the power of the double connection cardiac muscle (emotional and physical connection). Therefore, Heart Zones as the name of the company was born.

[Author]

Posts