Sally Edwards

Founder & CEO

Sally Edwards, MA, MBA is one of America ‘s leading experts in business, exercise science, and lifestyle living. She is a serial entrepreneur, prolific author, professional runner and triathlete. Her passion is to get America healthy and moving. To that goal, she has created two different patented and branded physical activity programs: ZONING™, Fitness in a Blink and HZT, the Heart Zones Training™ system. Her company, Heart Zones USA is a fitness and health technology and wearable devices company.

She is the founder of a half-dozen businesses. She founded and franchised America’s largest chain of retail sports shops, FLEET FEET Sports. Her love of technology has led her to developing four different iPhone apps and wearable devices. She is a sought after motivational speaker. And her latest entrepreneurial venture, manufactures a line of heart rate watches – The Blink, the flashing LED zones heart rate watch and the new Heart Zones Move Solution which uses programs that match wearables to motivate and engage fitness enthusiasts and school Physical Education and coaching.

Sally is a best-selling author with 24 books and 500 articles on health and fitness including the popular books Be a Better Runner and ZONING, Fitness in a Blink. This professional triathlete is a 16-time Ironman finisher, a member of the Triathlon Hall of Fame, and ultra marathoner winning the hundred mile Western States Endurance Run. In 1997, she was a member of the women’s winning RAAM, Race Across America team finishing the race in 7 days.

Today, Sally uses her passion for getting America fit to lead Heart Zones, Inc. She is an example of what she teaches – living an active healthy lifestyle in Sacramento, California with her partner, Estelle Gray and her three dogs – Humor, Lucy, and Jerry.

Sally was recently featured in Comstock’s Magazine Entrepreneur Showcase.