Reshoring Fitness Technology
How Heart Zones is Bringing Jobs Back to the USA for Those with Disabilities
Wearable, data-driven fitness technology motivates and empowers individuals
Roseville, Calif. (August 14, 2021) – PRIDE Industries, the country’s leading employer of people with disabilities, will provide kitting and assembly services to Heart Zones, a pioneer in the field of science-based heart rate training programs and devices. According to Tony Lopez, Vice-President of PRIDE Industries, “Our primary responsibility is to hire and train people with disabilities to build, package, and ship Heart Zones’ premier exercise product, the Blink Armband straps.
Used by health clubs and in school physical education programs, Heart Zones’ Blink Armband straps are a lightweight heart rate monitor closure system that with an activity or heart rate or cycling sensor converts data into individualized, personalized, actionable exercise engagement and motivation. The accompanying software allows coaches, rehabilitation specialists, and instructors to monitor social, emotional, and physical fitness progress in real time.
“As demand for the Blink Armband straps has increased, I’ve been looking for a way to re-shore production and get our product to our customers more quickly,” said Sally Edwards, a triathlete, ultra-marathoner, exercise scientist, and best-selling author who founded Heart Zones in 1993. “And I knew I could count on PRIDE Industries, given our past partnership by bringing manufacturing back from overseas to America – reshoring – to strengthen the US economy. And, it is our honor to have our products built, assembled, and packaged by people with disabilities”
Thirty years ago, PRIDE Industries partnered with Sally Edwards to build, kit, and ship products for her previous company, Yuba Shoes. For several years, her company made snowshoes that were used by various military branches, particularly the Marines.
“We value our longstanding, trusted partnership with Sally. The Blink Armband straps production will be performed in our state-of-the-art Roseville manufacturing facility,” said Tony Lopez, Vice President of Manufacturing and Logistics Services for PRIDE Industries. “By building the accessory kits for the Blink Armband—a strap, clasps, and connectors—PRIDE Industries is excited to help Heart Zones motivate and empower Americans to improve their fitness.”
Sonic welder machines will be used to manufacture the accessory kits for the Blink Armband straps. PRIDE Industries will train employees with disabilities to operate this equipment, which is a valuable, transferable job skill.
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About PRIDE Industries: PRIDE Industries delivers business excellence with a positive social impact. A social enterprise, we provide facilities operations and maintenance, custodial, contract manufacturing, supply chain management, packaging and fulfillment, and staffing and recruitment services to private and public organizations nationwide. Founded in 1966, PRIDE Industries’ mission is to create employment for people with disabilities. Through personalized employment services, we help individuals realize their true potential and lead more independent lives. PRIDE Industries proves the value of its inclusive workforce model through operational success across multiple industries every day. Learn more at https://PRIDEIndustries.com
About Heart Zones: For over 25 years, Heart Zones, Inc. has provided the latest in scientific-based heart rate training technology, fitness training programs, certifications, books, and educational materials for coaches, athletes, and individuals. Founded by author, professional athlete and exercise scientist Sally Edwards, MA, MBA, the company was first to introduce networked and connected fitness with the federally patented Threshold Training System™ for use in individual, school PE and health, and group fitness training settings. Heart Zones, Inc. continues to innovate and pioneer new technologies, methods, and programs for both individual and group training environments with the mission to get America fit. Learn more at https://www.heartzones.com