Sally Edwards | Founder & CEO

Founder & Heart Rate Training Pioneer

Sally Edwards is a pioneering entrepreneur, author, athlete, and one of America’s leading voices in exercise science, business, and healthy living. A lifelong runner and triathlete, Sally has dedicated her career to helping people understand their bodies, embrace movement, and live healthier, more active lives.

As the founder of Heart Zones, Sally combines her expertise in exercise science, business, and technology to bring heart-rate training into schools, clubs, and first responders. Her mission remains as strong as ever: to get America fit, one heartbeat at a time. Hear her inspiring story here!

Morgan Garner | Business Manager

Morgan serves as the Business Operations Manager at Heart Zones, helping drive the systems, processes, and day-to-day operations that keep the company moving forward. With a focus on organization, customer experience, and operational efficiency, Morgan works across the business to ensure that teams, partners, and customers have the support they need.

Passionate about the mission of getting America fit, Morgan is committed to helping Heart Zones grow its impact in schools, fitness clubs, and the first responder community while building a stronger, more connected organization behind the scenes.

Joe Gooden | Vice President & Eastern Territory Account Manager

 Joe Gooden brings more than two decades of experience helping physical educators, school district administrators, and IT leaders use technology to enhance physical education and student engagement.

At Heart Zones, Joe works closely with schools and educators to make heart-rate technology simple, practical, and effective in the PE environment. He helps schools identify the right solutions to save teachers time, increase student participation, measure activity, and bring meaningful data into the classroom.

With deep experience in both sales and technology, Joe understands the unique needs of schools and is passionate about helping educators bridge the gap between physical education and technology to create more engaging, data-driven learning experiences.

 Email Joe at ​joe.gooden@heartzones.com

Will Taylor | Western Territory Account Manager & Tech Support

Will Taylor combines extensive technical expertise with hands-on sales experience to help Heart Zones customers get the most from their heart-rate technology. As a trusted resource for customers, Will provides technical support, product guidance, and troubleshooting, ensuring schools and organizations have a successful experience with their Heart Zones solutions.

As the Western Territory Sales Manager for Schools, Will works directly with physical educators, school districts, and administrators to identify the right technology solutions for their programs. From initial consultation through implementation and ongoing support, he helps schools use heart-rate technology to create more engaging, measurable, and effective physical education experiences.

Will also plays an important role in expanding Heart Zones within the first responder community, helping departments and organizations use heart-rate technology to support fitness, readiness, and performance.

With a unique combination of technical knowledge, customer support, and sales expertise, Will is committed to making Heart Zones technology easy to implement, easy to use, and valuable from day one.

Email Will at ​will.taylor@heartzones.com

Darrell Salmi | Professional Development Representative

Darrell Salmi brings 30 years of experience as a physical education and health educator in Stillwater, Minnesota, giving him a deep understanding of the challenges and opportunities facing today’s PE teachers.

Throughout his distinguished teaching career, Darrell was recognized nationally and statewide for his leadership, innovation, and commitment to physical education. His honors include being named 2018 Minnesota PE Teacher of the Year, receiving the 2017 St. Croix Education Association Distinguished Teacher Award, and earning the 2013 TIES Technology Award for innovation in the classroom.

After retiring from teaching in 2026, Darrell joined Heart Zones as a Professional Development Representative, where he brings his decades of classroom experience directly to educators. He is passionate about helping teachers use heart-rate technology, data, and innovative teaching strategies to save time, engage students, and create more meaningful physical education experience

Lane Edwards | Social Media Marketing Manager

Lane Edwards brings creativity, energy, and a unique perspective to Heart Zones as its Social Media Marketing Manager. He plays an important role in telling the Heart Zones story, connecting with audiences, and sharing the company’s mission to get America fit.

Living with quadriplegia has never stopped Lane from pursuing an active and meaningful life. With the support of his trainer, you’ll often find him working out in the gym, getting around in his motorized wheelchair, spending time with friends, or hanging out with his service dog, Ziggy, a yellow Lab.

Lane brings that same determination, optimism, and drive to his work at Heart Zones—helping inspire others to stay active, embrace movement, and find ways to make fitness part of their everyday lives.

Sandy Moore | Fundraising Specialist

 Sandy Moore brings more than three decades of experience in physical education, professional development, and educator engagement to her work with Heart Zones. During her 33-year career as a physical educator, Sandy taught middle school PE in the Wentzville School District in Missouri before retiring in 2017.

Today, Sandy serves as a Heart Zones Ambassador and Fundraising Specialist, helping schools and educators discover creative ways to bring heart-rate technology and fitness solutions into their programs. She is also the owner of Show Me F.I.T.T., where she continues to support the health and physical education community.

Sandy also serves as a professional development trainer with the Outdoors Tomorrow Foundation and as an adjunct professor at Lindenwood University, continuing her commitment to preparing and inspiring the next generation of physical educators.

With her extensive experience in education and professional development, Sandy understands what schools need and is passionate about helping educators build stronger programs, engage students, and secure the resources needed to get America fit.

Louis de Montfort | Business Partner & Data Scientist

Louis is a data scientist in the health and wellness industry and the brain behind Heart Zones Insights. With over three decades in technology, he's done it all—from PC technician to data scientist, and even project management. His passion for helping others led him to innovate in the health and wellness space. Louis is also a big fan of positive psychology and the power of human intelligence, always aiming to bring out the best in people.