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Company Overview:

For the past 25 years, Heart Zones, Inc. has provided the latest in scientific-based heart rate training programs, certifications, books and educational materials for coaches, athletes and individuals. Founded by author, professional athlete and exercise scientist Sally Edwards, MA, MBA, the company was first to introduce networked fitness using ANT+ technology with The Threshold Training System™ for use in individual and group fitness training settings.

Heart Zones, Inc continues to innovate and pioneer new technologies and training programs for both individual and group training environments with the mission to get America fit.

Key Products:

The Heart Zones Move Solution – see next tab for further information.

The Blink heart rate monitors – a set of heart rate monitors which feature a unique blinking LED light that actively indicates the heart rate zone you’re training in. There are three available models: the Blink 1A (1-button), Blink 2A (2-button) and the Blink Armband (no chest strap).

Books – Sally Edwards and Heart Zones, Inc have authored over 20 books on topics ranging from heart rate monitors, to running, to triathlon and more.

Zone Training Methodologies and Certifications – Heart Zones, Inc has developed and patented its own zone training methodologies. ZONING Fitness and the Threshold Training System™. The company offers seminars and certifications in these training methods.

The Heart Zones Move Solution

The Heart Zones Move Solution is fitness technology, applications and data driven programs that engage, evaluate and motivate physical activity using wearables to empower people to pursue safe and healthy active lifestyles. The System is sold into multiple markets including school physical education, clubs, cycling studioscorporations and medical wellness facilities.. The Heart Zones Move Solution is installed in over 125 locations in North America, a number that is rapidly increasing.


The Heart Zones Move Solution incorporates wearable devices, predominantly the company’s Blink Armband, and displays real-time feedback using a “Big Board”on display through an iPad. The system’s software incorporates Heart Zones’ patented Threshold Training System™ methodology which allows instructors to level the playing field and personalize programs for individuals within a group setting.


For more detailed information on specific applications of the Heart Zone System, you can learn more at: for Physical Education for Clubs for Cycling Studios

Press Contact Information:


Will Taylor

Projects Manager

916-481-7283 ext. 104

Magazine Feature:

Comstock’s Magazine, Entrepreneur Showcase – July 10, 2018

News Articles:

Wentzville school district using Heart Zones Move Solution, fr. Wentzville School District in St. Louis, MO. 9/8/2016

Stockton Gym using the Heart Zones Move Solution, ft. Sweat Stockton in Stockton, CA. 6/16/2016

Heart monitor gym classes get elementary schoolers moving, ft. Cedar Rapids Elementary School. 2/12/2016

Dodge County school using new technology in physical education, ft. Triton Middle School. 1/12/2016


Mark Haney Show interview of Sally Edwards

“Lead by Doing Your Best”

Category:  Entrepreneurship-Business

Time:  56 minutes

Date:  October 20, 2021


Title and Description:  In this episode, Mark has a captivating conversation with Sally Edwards, founder of a half-dozen businesses including Heart Zones and America’s largest chain of retail sports shops, FLEET FEET Sports.  She shares a few epic stories about her life as a ground breaking entrepreneur  drawing a number of meaningful parallels between the two leaving us all with a few nuggets of wisdom and inspiration.

Interview by Castle Connolly Private Health Partners, National Director, Wellness

Services, Susan Greeley

  • Category: Health
  • Time: minutes
  • Date: Sept 2021
  • URL:
  • Title and Description: 365 Fit, Staying Fit at Every Age and Every Level of Fitness Everyday

We were joined by Sally Edwards, a professional athlete, Founder and CEO of Heart Zones, whose passion is to get America fit. In this SENS Solution® Wellness Webinar you’ll have the opportunity to learn about setting your fitness goals, using heart zones safely and effectively for fitness and staying fit at any age or level.

Interview by Michael, Success Engineering with Sal Edwards about Business and Entrepreneurial Success
Category: Inspiration and Motivation

Time:  54 minutes

Date: March 29, 2021

Title and Description:

Sal is a entrepreneur, author, motivational speaker, professional runner and freak athlete! She’s the founder of Fleet Feet Sports Stores which she grew to over 40 locations with a 20MM yearly revenue.  After selling the company in 1993, she pivoted to the current company she runs called Heart Zones which provides certifications for HR training, wearable HR technology, and HR training programs for over 1000 health clubs, schools, and rehab facilities across the US and world.

Interview by Dr. Joyce Mikal-Flynn with Lane Edwards, Heart Zones Director of Customer Satisfaction and Sally Edwards
Category: Inspiration and Motivation
Time: 29 minutes
Date: December 2018
• Description and Title: Sliver of Hope: Acceptance and Adaptation, Stage 4 with Sally and Lane Edwards
• This week on “A Sliver of Hope,” Dr. Joyce Mikal-Flynn will share inspiring conversations with Lane and Sally Edwards. Lane, an avid traveller and snorkeling
excursion aficionado had a life changing event on April 18, 2014 while doing something he had done with great success throughout his life: he dove in head first. This unfortunate accident led to him suffering a C4 spinal fracture. Both Lane and Sally, had to adapt and adjust to a new way of living. Now recovering, the experience became a catalyst in the creation of his nonprofit organization, Loving Lane, which provides financial support for others who have spinal cord injuries. He also chronicles his ongoing recovery journey to provide insights and hope to others. Hear how ‘Aunt Sally’, a highly decorated athlete and one of America’s leading experts in business, exercise science, and healthy lifestyles, copes with the changes brought forth by this accident and what she has learned as she encourages Lane in his recovery.

Interview by champion Samantha Pruitt titled Endurance is a State of Mind

Category:  Sports Performance
Time:  57 minutes
Date: November 21, 2021
Title and Description: Endurance is a State of Mind

Head Heart & CEO of the Heart Zones company and female trail blazing legend of the endurance world. Sally, now age 74, shares her wisdom and passion for a lifetime of ‘getting America fit.’ From her professional athletic feats, vast entrepreneurial journey, and a vibrant living legacy to the world of health and fitness, Sally has genuinely changed the endurance sports game for millions.

Interview with Sally Edwards on the Power of Wearable Devices August 2016

  • Category: Wearable Devices: Heart Rate Sensors, Step Activity Trackers, Indoor Cycling Meters
  • Time: 25 minutes
  • The Smart Revolution in Wearables Webinar:
  • Interviewed by Grit Media’s Alex Johnson, Sally Edwards discusses the power of using wearable devices for health, fitness and performance. Why are they so hot? What do you need to know to purchase them? How is Heart Zones incorporating them with the company’s three pillars: courses and programs, content and education, and technology – hardware and software applications?

Recent Awards:

Congrats to KVIE for being awarded a Northern California Emmy for their work on this feature called Yes! We’re Open! We are thrilled to have been a part of this story. See the video below.